Pictured: Some of the BMI team in action whilst filming their new videos.
Barwon Medical Imaging (BMI) now provides patient information videos for many imaging exams. This is an exciting new resource for patients and staff seeking service and examination information.
The videos, produced in-house by BMI staff Andrew Ward and Christopher Morton, are designed to follow the patient journey, with each video explaining what is involved when booking an appointment, preparation required for a scan, what to expect during the examination, results and information on BMI locations.
“Producing these videos has allowed us to provide patients with the information they want, in a way internet usage is now trending,” said Narelle Lawless, Clinical Support and Communications Manager for Barwon Medical Imaging.
“People are likely to get a lot more out of watching a two and a half minute video than they are from reading a page of text on the subject.”
The content has allowed the BMI team to show and explain what people may experience when having complex exams such as mammograms or MRI scans with the content aimed at reassuring the patient by focusing on service and patient care.
A dummy MRI machine was used, which enabled the team to film inside an MRI scanner and illustrate exactly how the scan works.
Recent feedback from a local GP practice said ”the videos are very reassuring for our patients and this will mean they are less anxious and more comfortable about their scan”.
With the video’s having been available for public viewing for several months, they have proved a popular addition to the BMI website – being accessed frequently by patients and carers.
Videos are available for Ultrasound, OPG, CT, MRI, Mammography, PET, Nuclear Medicine and X-ray. All videos are available on the new BMI website under patient information: www.barwonmedicalimaging.com.au.